Most top-up resellers focus on games and ignore a larger, more profitable segment: voice-streaming and room apps. The reason is that they do not understand how the currency inside them is spent.
How does the economy of these apps work?
In BIGO LIVE, Poppo, Hago, StarMaker, MICO, Yalla Ludo and others, hosts sit in voice rooms and perform — singing, talking, playing. Users buy in-app currency and convert it into gifts sent to the host, who receives a share. So the currency is not the purchase of a feature as in games; it is a means of social interaction.
That difference changes buying behaviour entirely: a game player tops up to get something, while a user of these apps tops up to give something. And giving repeats far more often than buying.
The agency customer: the most important one you can win
Behind many hosts sit agencies that manage a roster of them, fund the gifting and distribute the returns. An agency customer buys in large denominations on a monthly rhythm, and one of them is worth dozens of retail customers.
- They buy in steady, predictable volumes, which makes planning your balance around them far easier.
- They measure price precisely, so a small margin is acceptable to them as long as execution is instant and reliable.
- They do not switch sellers once they find someone fast who does not let them down on a big broadcast night.
Which is why reliability matters more to them than price. Half an hour of delay on an event night costs an agency far more than any price difference saves them.
The ID is everything
Top-ups here go to the user ID inside the app, not a phone number or email. The ID appears on the profile page in each app. Always ask for it as copied text rather than a screenshot, and read it back to the customer before executing — a top-up sent to the wrong ID is not recoverable, because the currency genuinely reached another real user.
Demand rhythm: unlike games
There is no "Royale Pass season" here. The peak is nightly and daily: it intensifies in the late evening hours, jumps during the events and contests the apps run, and during Ramadan and holidays when the rooms fill up. Anyone who wants to sell in this segment has to be available at night, not nine to five.
How do you enter this market?
- Start with one or two apps whose community you know, not ten where you know nobody.
- Go into the rooms yourself. Your customers are there, and a polite presence builds your name faster than any advert.
- Make execution instant and documented — reputation travels fast in these communities, in both directions.
- Find one agency and serve it exceptionally. A single arrangement with one changes the size of your store.